The platform is rolling out a updated setting that enables them to cut down on the volume of AI-created content appearing in their timelines. This step comes as the platform disclosed that it presently contains over 1 billion AI videos.
Trial and Implementation
This change is undergoing trials over the following weeks before a global release. This shift aligns with a increase in content created by AI, driven by emerging AI video creators.
AI Proliferation Online
Recent reports that approximately a tenth of the quickest rising channels on a competing service primarily display AI-generated videos. A significant portion of this material is considered low-quality AI content, a phrase for poor-quality, bulk-generated content that is frequently illogical or dreamlike.
Based on user feedback that a lot of users appreciate content produced via AI tools, from AI artwork to science explainers, and we aim to give people the power to see more or less of that, based on their own likes,” said a spokesperson.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its service identified as made with AI. Overall, in excess of 100 million videos are uploaded to the platform every day, making clips made by AI a relatively small portion of its overall inventory.
Customizing Your Feed
Members will be in a position to decrease or raise the level of AI-generated videos they see by using the topic control setting in the application and picking AI-made media. Other topics that are already be controlled under the filter encompass news, fashion, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s rules mandate users to identify “realistic” AI-made content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is unmarked can be deleted under its user guidelines.
Furthermore, the platform will from now on apply an artificially created label to content produced via its proprietary AI systems, or detected by an industry-wide initiative for identifying AI-generated material. This action is designed to help prevent users from attempting to bypass the labeling process.
Responsible AI Funding
The company is also introducing a $2m AI literacy fund for professionals and organizations to create learning resources about using AI responsibly. This project will support non-profit groups dedicated to training computer science.
Moderation Strategy
The video-sharing app has supported its safety measures, following discussion over proposals to lay off hundreds of content moderators in Britain. It is planning to reduce a significant number of roles in its trust and safety department in the UK capital, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most distressing content before it has to be seen by staff. TikTok announced a notable drop in shocking and graphic content seen by safety staff over the last 12 months due to the use of its automated systems.
We believe it is crucial to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
